Maxilia
Strategy & Concept
Development & IT team setup
Replatforming preparation
Shopware (e-commerce platform)
Hubspot (marketing & CRM)
WMS & integrations
Composable software landscape
Maxilia is a leading Dutch company specializing in promotional products and corporate gifts, with a strong focus on sustainability. Combining a wide supplier network with an internal print shop, they offer a broad product range while ensuring quality and short lead times. The company faced the challenge of replacing its monolithic system, improving operational efficiency, and building a scalable IT team.
Maxilia modernizes its operations and IT landscape. Open Commerce supports replatforming and the creation of a flexible, future-proof team.
Open Commerce was involved in two phases. First, we mapped core processes through workshops, process mapping, and system analysis to identify real business needs and critical requirements. Then we built and guided a scalable in-house nearshore IT team, including interim CTO support, enabling Maxilia to continue its digital transformation independently.
The project optimized domains such as customer success and personalized marketing, merchandising, warehouse and inventory management, and online sales channels. Using service blueprint mapping and event storming, we identified inefficient workflows and defined high-level requirements. This formed the basis for a composable software landscape with Shopware as the core platform, integrated with Hubspot, WMS, and other tools.
Thanks to this approach, Maxilia now has a robust, flexible IT and e-commerce landscape aligned with its business processes and sustainability goals. The IT team is trained, ownership is secured, and the organization can independently continue the replatforming while improving operational efficiency and customer focus.
