Plein Publique
Strategy & Concept
Development
Shopify (e-commerce platform)
Sanity CMS (multilingual content)
Inventory system & app rationalization
Plein Publique is a Dutch fashion brand known for timeless designs and high-quality materials. They are growing quickly and aim to serve international markets, including Germany and English-speaking countries. Their existing Shopify theme was outdated and could no longer support the brand’s growth and ambitions.
Plein Publique’s ambition receives the infrastructure it deserves
Open Commerce was engaged to modernize the digital infrastructure. We completely rebuilt the frontend: mobile-first, optimized for rich media and imagery. At the same time, we implemented Sanity CMS for multilingual content management, ensuring a consistent brand experience across countries and languages.
Parallel to the frontend redevelopment, we upgraded the inventory system and rationalized Shopify-apps. This simplified operational processes, improved system integration, and laid the foundation for scalable growth.
Thanks to this phased approach, the webshop now performs optimally. International expansion proceeds smoothly, and Plein Publique has a clear view of its digital development. The brand can now proactively plan and improve, instead of reacting to immediate problems.
