Vrijbuiter
Strategy & Concept
Development support
Headless Commerce implementation
Magento 2 (backend)
Vue Storefront (frontend)
Pimcore (PIM)
Vrijbuiter, the leading destination for outdoor and adventure gear in the Netherlands, faced a major challenge: modernizing their e-commerce experience and preparing it for the future. They wanted to move from their legacy system to a headless Magento solution to serve customers faster, more flexibly, and in a scalable way.
Vrijbuiter modernizes their e-commerce experience. They switch to an agile and scalable headless Magento solution.
Open Commerce was involved in two phases. First, to explore the concept of headless commerce and develop a clear vision for a platform that would support both the extensive product catalog and the customer experience. Later, to build and guide an internal development team, ensuring the platform remained sustainable and agile.
During the concept phase, we helped Vrijbuiter create a roadmap and feature list that maximized the benefits of a decoupled front-end and back-end. This provided a solid foundation for the development phase, in which the team worked together with existing partners to bring the vision to life.
As ambitions grew, it became clear that in-house development capacity was needed. Open Commerce helped assemble a nearshore team that collaborated closely with internal stakeholders, from Product Owners and marketing to ERP specialists. Together, they optimized Pimcore for better product information management, stabilized the Vue Storefront front-end for a smooth shopping experience, and maintained Magento 2 for reliable performance and scalability.
This approach allowed Vrijbuiter to continuously improve the platform, ensure high performance, and stay agile for future growth. With an optimized e-commerce ecosystem, a dedicated team, and a clear digital strategy, Vrijbuiter now has a foundation not only to sell effectively but also to plan ahead.
